Data Crawling and Digital Marketing Specialist

Position: Data Crawling and Digital Marketing Specialist

Location: New Delhi

Employment Type: Full Time

Salary : Up to 50k depending upon expertise and experience

About Us

FWS is a leading Infrastructure and Warehouse developer in India with a footprint of over 4 million square feet and presence across all of North India. FWS is looking for someone to head the leasing profile. For more information, you can reach us at http://fws.co.in

Job Summary

We are seeking a highly skilled and versatile Data Crawling and Digital Marketing Specialist to join our team. This hybrid role is perfect for someone who has a strong technical background in data crawling and scraping, coupled with expertise in digital marketing. The ideal candidate will be responsible for gathering, analyzing, and leveraging data to drive digital marketing strategies that enhance our online presence, generate leads, and optimize conversion rates.

Key Responsibilities

• Develop and Maintain Crawling Scripts: Create and optimize web scraping scripts to extract data from various sources, ensuring compliance with legal and ethical standards.
• Data Collection and Processing: Gather and process large datasets from diverse web sources, ensuring data is clean, structured, and ready for analysis.
• Monitor and Troubleshoot: Regularly monitor crawling processes to identify and resolve any issues or anomalies, ensuring smooth and continuous operation.
• Documentation: Maintain detailed documentation of data crawling processes, methodologies, and updates to ensure transparency and reproducibility.
• Stay Updated: Keep abreast of the latest trends and technologies in web scraping and data crawling to continuously improve methods and tools.

Digital Marketing:

• Develop, implement, and manage digital marketing campaigns across various channels, including SEO, SEM, social media, email, WhatsApp and content marketing.
• Optimize campaigns based on data-driven insights to improve KPIs such as CTR, conversion rate, and ROI.
• Collaborate with content creators and designers to develop engaging and data-informed content.
• Manage and monitor social media accounts, responding to trends and engaging with the audience.

Qualifications

• Educational Background: Bachelor’s degree in Marketing ,Computer Science, Information Technology, Data Science, or a related field.
• Experience: Proven experience in web scraping, data crawling, and data processing.
• Technical Skills:
  • Proficiency in programming languages such as Python, Java, or similar.
  • Familiarity with web scraping frameworks and tools like BeautifulSoup, Scrapy, Selenium, etc.
  • Knowledge of data storage solutions and databases (SQL, NoSQL).
  • Understanding of APIs and how to interact with them.
• Analytical Skills: Strong problem-solving skills and the ability to analyze complex datasets.
• Attention to Detail: Meticulous attention to detail with a focus on data accuracy and integrity.
• Communication Skills: Excellent verbal and written communication skills.

Preferred Qualifications

• Experience with cloud platforms such as AWS, Google Cloud, or Azure.
• Knowledge of machine learning techniques and data visualization tools.
• Familiarity with legal and ethical considerations in data scraping.